The Most Expensive Jasmine Controversy
The Independant wrote this:
“This year, some perfume enthusiasts had feared that new regulations from the International Fragrance Association (IFRA), which come into effect next January, would spell the end of Chanel No. 5. The use of natural jasmine will, for the first time, be restricted in all perfumes to 0.7 per cent of the finished product, to ensure that wearers have no allergic reaction to the flower.
The Paris-based fragrance historian Octavian Sever Coifan wrote on her blog that this would “represent the end of Chanel No. 5 legend.”
But Jean-Pierre Houri, head of the IFRA, was categorical in his denial.
“Chanel No. 5 will be unaffected by the IFRA restrictions.” And a spokesperson for Chanel said that “Evidently when the new standards were issued we immediately checked the percentages in our finished products and in none of our fragrances is the recommended level exceeded.”
——
Octavian retorts:
“Mr. Jean-Pierre Houri, buy yourself a bottle of No5 vintage extract or don’t comment anything!…
…I believe that several brands should reflect with a lot of care about their transparency because this mascarade might have bad effects in the near future if somebody will publish side by side analysis of several perfumes. Remember that formulas are not protected by any law and so “revealing” them to the public by a third part is not a crime.”
